Yamaha Motor Corp., U.S.A.,
held its annual employee and Star Touring And Riding (S.T.A.R.) event
at the company’s Cypress, Calif., headquarters last Friday. Throughout
the special event, which has come to symbolize the company’s successes
and contributions from the race track to its local communities each
year, Yamaha honored its 2014 motorsports racing champions as well as
select past champions and celebrated 20 years of support for Feed the
Children (FTC).
Throughout the championship celebration, special emphasis was put on
Yamaha’s 20 years of support for the Feed the Children charity. Yamaha’s
commitment to FTC helped raise $82,000 this year through employee
donations, special dealer fundraising activities and direct corporate
donations from Yamaha’s customer satisfaction team. The company’s unique
Customer Satisfaction Survey program makes a donation for each survey
returned by a Yamaha street and off-road motorcycle, ATV, Side-by-Side
vehicle, snowmobile or generator customer.
This program alone raised
$22,500 for 2014, and has raised more than $85,000 since it began in
2011.“Yamaha has maintained a major commitment to Feed the Children from
California to Georgia, and we again thank the company and its employees
for their ongoing efforts,” said Jessica Webb, of FTC, who was on hand
to accept the Yamaha donation. “Thanks to Yamaha for supporting our
local community especially as we head into the holidays.”
Yamaha has helped raise more than $5 million in cash and supplies for
FTC over the past 20 years. Feed the Children is an international and
nonprofit relief organization that delivers food, medicine, clothing and
other necessities to individuals, children and families who lack those
essentials.
Pete's Cycle is a supporting dealer of Star Chapter 262. Throughout the year, Pete's Cycle holds several fundraising events for Star Chapter 262 to raise funds for Feed the Children.
