The motorcycle market is as healthy as it’s ever been, at least
that’s the case for a number of bike brands have reported increased
sales. Ducati
is one of them after the Italian bike brand announced its achievement
in setting a new company sales record in 2014. For the year, Ducati sold
45,100 bikes, two percent more than the number of bikes it sold in
2013. The 2014 gains also represents the fifth consecutive month Ducati
has posted an annual increase. That’s as good a sign as any that more
and more consumers are buying Ducatis all around the world.
Pete's Cycle is now proud to be a Ducati dealer in Maryland, carrying the fierce Ducati Monster in its lineup.
Ducati
experienced steady growth in a number of key markets, most importantly
the US, considered as the brand’s largest markets. For the year,
American customers bought a total of 8,804 units. Other areas around the
world also brought its fair shares of Ducati bikes. In Asia, the
company reported setting a new record for most units sold in the
continent at 5,787 units, an improvement of 11 percent compared to its
2013 numbers. Thailand, in particular, sold 3,057 units in the year, a
dramatic increase of 22 percent year-on-year.
As far as models are concerned, Ducati’s updated Monster
line was arguably the biggest reason behind the surge in the company’s
sales numbers. In 2014 alone, the Ducati Monster - and all of its
derivatives - accounted for 16,409 of the units that were sold all over
the world. That accounts for a little more than one-third of the firm’s
entire sales figures. Of the 45,100 bikes Ducati sold, 9,788 came from
its sports bike lineup with the most popular model being the Panigale 899
(5,806 units sold).
All
signs seem to point to improved business numbers for Ducati. But while
it did grow in a number of key markets, the company still saw its Europe
arm suffer through a three-percent decrease in units sold, settling in
at 19,743 units by the end of the year. The company’s own home market in
Italy saw a slump in sales amounting to 4,284 units sold, 14 percent
worse than its numbers a year ago.